Indonesia, The Center of World Islamic Law Insurance (3)

There is an impression in society that industrial is only suitable for the middle class society and the high one. While for low society is not. How is Islamic perspective about the main aim of insurance?
Yes, there is still an impression like that, but soon it will change as long as the socialization is done continuously. I had explained above that many functions of insurance such as health, accident, death, that mostly for the low class society.

Indonesia, The Center of World Islamic Law Insurance (1)

Islamic Law insurance is getting more develop nowadays. Since it was published in 1994, up to now, the amount of Islamic Law insurance industrial gets into hundreds branches that are spreading along Indonesia. Moreover, the market demand that is still under 5% will be more develop in the future.

Muhammad Syakir Sula, a practician and consultant of Islamic Law Insurance explains that seeing the fast growth of it, Indonesia has a good potential to be the center of Islamic Law insurance.
It is caused by the big potential and support that Indonesia has. By the amount of Islamic people that reach up to 85% more than 230 people, it becomes the biggest market in the world for Law Islamic insurance industrial.
“Now, the challenge is make the Islamic people sure to know it more. Because the advantage is totally great if it is compared with conventional insurance,” said the General Head of IIIS (International Islamic Insurance Society) to Syahruddin El-Fikri from Republika.

Here are the quotation of interview with that man who was born in Palopo, South Sulawesi, at 12 February 1964.

Hertawan Kartajaya: Islamic Economy is Fair and Beautiful

The teacher of marketing, Hermawan Kartajaya, has interacted for a long time in the sharia financial practitioners. He started eloquently stating that Islamic tenet as “rahmatan lil alamin”. Being a Catholic, he intends to develop the value of Islamic marketing. See the quotation of interview shortly after the launching of Sharia Marketing book in Jakarta a week ago.

Actually, what is the difference of sharia and conventional?
In the marketing world there is a term of “kelirumologi”. It is the nine principles which is misinterpreted For example, marketing is meant to persuade people to buy as much as possible. Or, marketing eventually make the best package as much as possible, but the product itself is not good. Or, persuade people will all things so that they will join and buy. That’s “kelirumologi” (referred to the term popularized by Jaya Suprana). Sharia marketing teaches people to be honest to their customers or others. The value of sharia prevents people (marketers) to fall to that “kelirumologi”. There are several values must be held by marketers, particularly if they are Moslems.